Facebook Dating is an app where you can meet people who like what you like. I embedded with the product team to help define the brand voice and imbue storytelling and emotion into the experience.
Stories on Dating
Facebook Dating has something that no other Dating app has: Facebook and Instagram Stories. I worked with the product team to define the positioning, branding, and product experience.
PRODUCT POSITIONING
PRODUCT EXPERIENCE
Secret Crush
Secret Crush is a feature within Facebook Dating, that lets you match with your Facebook and Instagram friends (only if it’s mutual.) I worked with the product team to define the name, tone, and product experience.
PRODUCT EXPERIENCE
Press
The work got some 💜 from the likes of SNL, Trevor Noah, and Jimmy Kimmel.
OOH
Wrote a bunch of fun awareness lines that leaned into the FB vernacular
oh heck yea
Launch Event
On Facebook Dating you can match with people who like what you like, who have the same hobbies or interests.
Made with love by Creative X and the Facebook Dating team